The Story Behind Project 49

Project 49 was built on the idea of being different, staying true to yourself, and never needing approval to be who you are. Born in Canada, our brand brings together streetwear and self-expression to create pieces that mean more than just what you wear. Every design has a purpose, every detail tells a story, and every piece represents a mindset. We're not here to follow the crowd. We're here to create our own path.

Project 49. Born Below Zero.